The National Audubon Society's
"Green Design" Program
For the past seven years, Cataldi Public Relations has been working with the National Audubon Society, the nation's oldest and most respected environmental organization.
Our mission has been to develop and execute a full-spectrum publicity and communications program to promote Audubon House, the organization's new environmentally-aware headquarters, a 100-year-old cast-iron structure that was being transformed into the "world's most energy efficient, worker health-sensitive office building."
The goal of the program is not only to promote the building and thereby raise funds for its completion. More importantly, it is to educate everyone from the man-on-the-street to the building trade to business decision-makers to politicians about the environmental and human cost of ill-conceived office buildings, and how they can be solved with affordable, readily-available technology.
In addition to executing a national publicity program that has yielded a remarkable level of coverage in outlets like Time, Newsweek, The New York Times (4 features), The Wall Street Journal, Business Week, NBC Today, ABC World News Tonight, The New Yorker and CNN Earth Matters, our firm is playing a major role in creating a series of communication vehicles that are the centerpieces of on-going educational and fund-raising programs.
These include a consumer brochure, poster and book to educate the general public about the principles and benefits of "green design" as well as a technical how-to guide for architects and builders. We have also played a major role in designing and producing a series of seminars, on-going building tours and a half-hour documentary that has aired at prestigious trade events and on public television.
Our fine work on behalf of the organization has led Audubon to hire Cataldi PR to direct new publicity and promotional projects, including a corporate image campaign and "Compost... For Earth's Sake," a partnership effort with Procter & Gamble, the Food Marketing Institute and the Grocery Manufacturers of America.